Pride Month and Rainbowashing
Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.
Sentiment analysis and hashtag analysis of brands celebrating Pride Month while supporting anti-LGBTQ politicians and organizations, which were exposed on social media and found themselves blamed for Pinkwashing and facing major consumer hate as a result.
#Brand Reputation
Related reports
Online Reputation – First Republic Bank
March 1, 2023
Inauthentic users spreading disinformation created a negative trend toward First Republic Bank.
Impersonation – Trident Gaming
April 3, 2023
A fake profile using social phishing methods to impersonate a Trident account.
Data Leaks – JPMorgan
August 13, 2023
Within hours, a Twitter profile received JPMorgan's CEO contact details.
