Saudi Arabia ‘Neom Project’

An analysis of portions of fake accounts commenting on the Neom Project.

Saudi Arabia plans to build an eco-friendly city called ‘The Line’. The project has sparked discourse on both Facebook and Twitter, with some praising the city’s green credentials, and others criticizing the impact on Saudi citizens. Analysis of 49,485 profiles found that 14.3% were fake. On Twitter, these included an orchestrated campaign dedicated to praising the project and spreading information about its development.

#eco-friendly, Social Listening, Social Media, Twitter

Share this report
Share this report

Related reports

Aldi Social Media Analysis

August 2, 2022

Analysis of online content regarding Aldi and its competitors by inauthentic accounts.

#Brand Reputation


November 18, 2022

An analysis of snack foods company Mondelēz, including sentiment and comparative analysis.

#Brand Reputation

Phishing – Activision

May 11, 2023

Cyabra discovered fake accounts advertising hacking services in relation to Activision.

#Threat actors