Inauthentic Activity in the Run-up to Election Day 2026
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
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Cyabra identified 84 Twitter profiles spreading identical information in just over a month, 66% of these profiles being fake, spreading a fake campaign. There was potential to reach more than 272,000 profiles with the intention of stealing personal information. The profiles advertised false promises and slandered the various companies targeted in order to build credibility. This behavior places companies and their consumers at risk.
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.