Cyabra identified 84 Twitter profiles spreading identical information in just over a month, 66% of these profiles being fake, spreading a fake campaign. There was potential to reach more than 272,000 profiles with the intention of stealing personal information. The profiles advertised false promises and slandered the various companies targeted in order to build credibility. This behavior places companies and their consumers at risk.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.
