Social Risk Analysis – Smithfield Foods

March 1, 2023

Online profiles spread extremist content against Smithfield Foods prior to protests.

Cyabra identified calls for protest against Smithfield Foods circulating on Twitter. The user's harmful content increases the risk for raised tension at the protests. Cyabra was able to discover the negative comments, some of which posed a serious threat of damage to the brand’s reputation.

#Brand Reputation

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Tweet from Raven Deerbrook thanking Andy Greenberg and Wired, urging the USDA to stop Smithfield Foods from hiding animal cruelty in gas chambers, with hashtags StopGasChambers, SmithfieldGasChambers, USDA, and a quoted tweet describing pigs being asphyxiated in CO2 chambers

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