Social Risk Analysis – Smithfield Foods

Online profiles spread extremist content against Smithfield Foods prior to protests.

Cyabra identified calls for protest against Smithfield Foods circulating on Twitter.  The user's harmful content increases the risk for raised tension at the protests. Cyabra was able to discover the negative comments, some of which posed a serious threat of damage to the brand’s reputation. 

 

#Brand Reputation

Share this report
Tweet from Raven Deerbrook thanking Andy Greenberg and Wired, urging the USDA to stop Smithfield Foods from hiding animal cruelty in gas chambers, with hashtags StopGasChambers, SmithfieldGasChambers, USDA, and a quoted tweet describing pigs being asphyxiated in CO2 chambers
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Election Monitoring – China-Taiwan Relations

November 12, 2023

Cyabra identified bots manipulating social discourse about the Taiwanese elections.

Network diagram of online account clusters next to two Chinese-language social media posts used in influence campaign analysis

#Elections

Disinformation Campaign Targeted Taiwan’s 2025 Vote

July 28, 2025

Cyabra uncovered how fake accounts used nuclear fear narratives and political framing to manipulate public sentiment ahead of Taiwan’s 2025 vote.

#Elections, National Security

Climate Change

July 18, 2022

Authentic users are spreading disinformation about the climate change “hoax”.

Illustration of a man using a laptop while social media icons and phrases like “#Fake” and “Hoax!” float above, next to a flaming Earth and rising thermometer representing climate change skepticism online

#National Security