Social Risk Analysis – Smithfield Foods
Online profiles spread extremist content against Smithfield Foods prior to protests.
Cyabra identified calls for protest against Smithfield Foods circulating on Twitter. The user's harmful content increases the risk for raised tension at the protests. Cyabra was able to discover the negative comments, some of which posed a serious threat of damage to the brand’s reputation.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
The effect of the pullout from Russia on the online discourse toward brands
March 2, 2022
An investigation into Twitter conversations surrounding five brands' business decisions with Russia.
Pride Month and Rainbowashing
June 18, 2022
Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.
Trump’s Verdict
June 30, 2024
Cyabra analyzed the prominent sentiment and bot influence discussing Trump's trial verdict.
