Waitrose & Partners
Fake campaign of profiles targeting the brand
Cyabra scanned social media platforms to determine the proportion of Twitter discussions advocating for a boycott of Waitrose & Partners, as well as the involvement of fake accounts attempting to manipulate the discourse surrounding the brand.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Viral Backlash Hits American Eagle Ad
July 30, 2025
Cyabra uncovered how fake accounts on TikTok and a controversial slogan turned a fashion campaign into an online firestorm.
The Vladimir Putin Interview
February 28, 2024
Cyabra examined the connections and similarities among the fake accounts to identify any coordinated activity.
How Inauthentic Networks Fueled Indonesia’s Unrest
September 3, 2025
Findings from Cyabra uncover widespread fake profiles manipulating discourse and fueling polarization during Indonesia’s protests.
