Waitrose & Partners

April 2, 2024

Fake campaign of profiles targeting the brand

Cyabra scanned social media platforms to determine the proportion of Twitter discussions advocating for a boycott of Waitrose & Partners, as well as the involvement of fake accounts attempting to manipulate the discourse surrounding the brand.

#Brand Reputation

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Collage of three social media screenshots each marked FAKE, showing a cricketer raising a bat, an Urdu quote on a dimly lit room, and an emoji-laden English post, illustrating examples of misinformation flagged in the report
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