Stay One Step Ahead of the Narratives Designed to Take You Down
Facebook’s disinformation campaigns are designed to spread fast and destabilize brands. This guide empowers PR leaders with the strategies, tools, and systems to stop coordinated attacks before they take hold.
What You’ll Learn:
What coordinated inauthentic behavior looks like in practice
How to build real-time monitoring and early warning systems
Steps for rapid, confident response when attacks surface
Human + AI approaches that uncover hidden patterns
Playbook strategies for lasting resilience and trust
The next disinformation campaign is already brewing. Be ready and get your playbook now.
This guide, created by Cyabra and VaynerX, reveals how counterfeit culture is quietly influencing audience perception and distorting the insights marketers rely on most. Using real-world examples and Cyabra’s data-backed ABC Model, it provides a step-by-step framework to detect inauthentic behavior, measure genuine engagement, and make brand decisions based on truth, not noise.
Deepfakes are no longer a fringe issue. From viral CEO impersonations to multimillion-dollar scams, the risks are real and rising. When one of these fabricated videos targets your brand, every second counts. This guide provides a structured 5-step response framework. You’ll learn how to detect threats early, contain them effectively, and communicate with confidence while building long-term safeguards for your reputation.
This guide outlines the proven framework leading brands use to detect trouble before it goes viral. Discover how to transform reactive crisis management into proactive...
