Sampling the online conversation regarding Aldi showed that overall the brand is discussed in a positive light on social media. Some 2.5% of accounts taking part in the conversation were inauthentic, which puts Aldi second only to Lidl, which attracted 3.6% inauthentic content. However, fake profiles had as significant an impact on the discourse as authentic profiles. The brand in this sector with the most exposure to customers is Walmart.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.
