Aldi Social Media Analysis

August 2, 2022

Analysis of online content regarding Aldi and its competitors by inauthentic accounts.

Sampling the online conversation regarding Aldi showed that overall the brand is discussed in a positive light on social media. Some 2.5% of accounts taking part in the conversation were inauthentic, which puts Aldi second only to Lidl, which attracted 3.6% inauthentic content. However, fake profiles had as significant an impact on the discourse as authentic profiles. The brand in this sector with the most exposure to customers is Walmart.

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Colored gauge depicting Aldi’s social media sentiment from positive green to negative red, needle pointing toward negative red zone
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