Balenciaga – Misinformation Analysis

December 1, 2022

Analyzing the online conversation regarding Balenciaga’s latest campaign and reputation.

Cyabra scanned hashtags on Twitter, Facebook, and TikTok regarding Balenciaga’s latest campaign, finding 12,745 profiles. The vast majority of content posted by the engaged profiles was highly negative. This campaign highlighted the corruption in the Hollywood fashion industry, opening a door for reputation threats towards celebrities and companies.

 

#Brand Reputation

Share this report
Bar chart illustrating daily social media sentiment toward Balenciaga between 18 Nov and 1 Dec 2022, with small positive peaks early on and steep negative values exceeding −50 percent beginning 22 Nov
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

US Healthcare

August 2, 2022

Inauthentic profiles are amplifying negative social media commentary regarding American healthcare.

Bubble chart of online sentiment about US healthcare from August 17 to 25 2022, showing conversation spikes and annotation of the announcement that the US government will no longer pay for Covid-19 vaccines and treatments

#National Security

Brexit Disinformation Campaign

January 2, 2020

Analysis of fake accounts discussing Brexit and the harm of negative messaging.

Retweeted tweet criticizing Brexit, featuring a stylized Union Jack overlaid with the words “BREXITEERS YOU OWN IT”

#National Security

Impersonation and Phishing – Bank Negara Indonesia

March 30, 2023

An analysis of fake profiles impersonating Bank Negara's customer service pages.

Comparison of Bank Negara Indonesia genuine customer care Twitter profile and a fake impersonator account, with green and red headers marking real versus imposter

#Brand Reputation