Balenciaga – Misinformation Analysis

December 1, 2022

Analyzing the online conversation regarding Balenciaga’s latest campaign and reputation.

Cyabra scanned hashtags on Twitter, Facebook, and TikTok regarding Balenciaga’s latest campaign, finding 12,745 profiles. The vast majority of content posted by the engaged profiles was highly negative. This campaign highlighted the corruption in the Hollywood fashion industry, opening a door for reputation threats towards celebrities and companies.

 

#Brand Reputation

Share this report
Bar chart illustrating daily social media sentiment toward Balenciaga between 18 Nov and 1 Dec 2022, with small positive peaks early on and steep negative values exceeding −50 percent beginning 22 Nov
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Daniel Defense

May 2, 2024

Cyabra detected the influence of fake accounts discussing the brand on X.

Area chart comparing activity of 1,039 authentic profiles (green) to 240 inauthentic profiles (red) out of 1,297 total, illustrating engagement trends over several July dates

#Brand Reputation

Online Reputation – First Republic Bank

March 1, 2023

Inauthentic users spreading disinformation created a negative trend toward First Republic Bank.

Bar chart of First Republic Bank social media sentiment from March 10–17 2023 showing daily negative percentages of –20%, –24%, –30%, –28%, –37%, –11%, –15%, and –13%

#Brand Reputation

Stock Manipulation on Social Media

June 27, 2024

Cyabra analyzed the impact of profiles attempting to manipulate stock prices using social media as their primary tool.

Analytics dashboard summarizing 268 social media profiles with 60 inauthentic accounts (22%) and 205 authentic accounts (76%), plus a line chart comparing fake-account activity and stock price from 03/29 to 04/04, where fake activity surges on 04/04 as the stock price trends downward

#Stocks