Balenciaga – Misinformation Analysis

December 1, 2022

Analyzing the online conversation regarding Balenciaga’s latest campaign and reputation.

Cyabra scanned hashtags on Twitter, Facebook, and TikTok regarding Balenciaga’s latest campaign, finding 12,745 profiles. The vast majority of content posted by the engaged profiles was highly negative. This campaign highlighted the corruption in the Hollywood fashion industry, opening a door for reputation threats towards celebrities and companies.

 

#Brand Reputation

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Bar chart illustrating daily social media sentiment toward Balenciaga between 18 Nov and 1 Dec 2022, with small positive peaks early on and steep negative values exceeding −50 percent beginning 22 Nov
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