Cyabra Launches Deepfake Detection

Boycott Similac

Authenticity analysis of the profiles spreading negative Twitter conversation on Similac.

Analysis of over 20,000 Twitter accounts who commented on Similac and Abbott found that just over 5% of comments were from inauthentic users. However, in total, nearly a quarter of comments were negative, with much of the negative commentary coming from authentic users, many of whom regularly comment on parenting matters. Two inauthentic users who drove negative commentary were heavily tied into a community of inauthentic accounts.

#National Security

Share this report
Tweet from Robert Reich stating that 89% of the U.S. baby formula market is dominated by four companies, warning that high concentration magnifies supply shocks like the Similac recall and urging stronger antitrust enforcement against Abbott
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Saudi Arabia ‘Neom Project’

January 2, 2020

An analysis of portions of fake accounts commenting on the Neom Project.

Area chart showing October 1, 2021 social media activity about the NEOM project; blue line represents all content peaking at nearly 70,000 posts around noon, orange line shows negative content (~7,000 posts), and red line indicates content from fake profiles (~7,500 posts)

#National Security

How Bots Are Shaping The Trade Discourse

February 16, 2025

Following the recent trade controversy — the tariffs imposed by U.S. President Trump — Cyabra analyzed social media activity on X to assess how fake...

Graphic summarizing 1,292 social-media profiles in the trade conversation, highlighting 25% inauthentic accounts, accompanied by sample posts from Donald Trump announcing new tariffs, Justin Trudeau promising a Canadian response, and Claudia Sheinbaum addressing Mexico

#Stocks, Threat Actors

Online Reputation – First Republic Bank

March 1, 2023

Inauthentic users spreading disinformation created a negative trend toward First Republic Bank.

Bar chart of First Republic Bank social media sentiment from March 10–17 2023 showing daily negative percentages of –20%, –24%, –30%, –28%, –37%, –11%, –15%, and –13%

#Brand Reputation