Brand Reputation & Crisis Management – Bud Light

June 9, 2023

Cyabra researched the coordinated boycott against Bud Light.

Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.

#Brand Reputation

Share this report
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Midterms 2022 Overview

October 2, 2022

Analysis shows inauthentic users prevalent for Democrat and Republican supporting Twitter accounts.

Map showing 2022 U.S. Senate races with Democratic-held states in blue and Republican-held states in red, next to panels listing national and Georgia-specific social media scan topics and hashtags

#Elections

Fake News – Gaza Hospital Bombing

October 24, 2023

Cyabra analyzed fake profiles accusing Israel for bombing a hospital in Gaza.

Network visualization of social media clusters on the Gaza hospital bombing; large red circles labeled FAKE connected by lines represent disinformation accounts, while smaller green circles indicate authentic voices

#National Security

UK Vaccine Disinformation Report

February 2, 2021

A planned campaign spreading Covid vaccine disinformation on Twitter and Facebook.

Facebook comments urging people not to get the Covid vaccine, calling it ‘MARK OF THE BEAST’ and ‘NOT a vaccine’, with a parent saying they won’t let their children receive it, illustrating online vaccine disinformation

#National Security