Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Balenciaga – Misinformation Analysis
December 1, 2022
Analyzing the online conversation regarding Balenciaga’s latest campaign and reputation.
Disinformation Brand Reputation – WalletInvestor
May 11, 2023
Cyabra identified a bot account that spreads disinformation about WalletInvestor.
Saudi Arabia ‘Neom Project’
January 2, 2020
An analysis of portions of fake accounts commenting on the Neom Project.
