Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
TF2 – Fake Activity Analysis
June 3, 2024
Cyabra analyzed the sentiment and fake accounts discussing TF2 on X.
German Election Interference: Fake Profiles Promoting AfD
February 20, 2025
Over 1,000 fake profiles artificially boosted support for the far-right party AfD, spreading hundreds of misleading posts, attacking political opponents, and amplifying pro-AfD narratives.
Nepal’s Protests Show Fake Profiles Driving Real Impact
September 9, 2025
Cyabra reveals how inauthentic actors blended into Nepal’s protests to magnify outrage and reach millions.
