Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Social Media Analysis – Epstein Island
December 16, 2022
Effects of the discussion of Epstein’s Island on social media are analyzed.

Data Leaks – JPMorgan
August 13, 2023
Within hours, a Twitter profile received JPMorgan's CEO contact details.

Boycott Qatar
October 2, 2021
Identifying both real and fake profiles with discourse surrounding the hashtag, #boycottqatar.
