Brand Reputation & Crisis Management – Bud Light

June 9, 2023

Cyabra researched the coordinated boycott against Bud Light.

Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.

#Brand Reputation

Share this report
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Social Media Analysis – “Died Suddenly”

November 16, 2022

Cyabra found inauthentic accounts negatively discussing Netflix’s “Died Suddenly” on Twitter.

Tweet claims miscarriage spike is abnormal with hashtag DiedSuddenly, accompanied by a red bar chart showing a dramatic increase at the far right

#Brand Reputation, National Security

Pepsi – Social Media Analysis

June 15, 2024

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Side-by-side tweets on a purple gradient background: the left tweet jokes about Coca-Cola selling four times more than Pepsi, featuring a paused video of a young boy in a green shirt flipping a switch; the right tweet states Dr Pepper has overtaken Pepsi as the US’s No. 2 soda, displaying Dr Pepper and Pepsi logos side by side

#Brand Reputation

EA Sports and FIFA 23

August 18, 2022

Analysis of #boycottFIFA23 and negative sentiment regarding the upcoming game FIFA 23.

Real Madrid player leaps to head the ball against PSG defenders in a crowded stadium during an in-game moment from FIFA 22

#Brand Reputation