Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
UK Vaccine Disinformation Report
February 2, 2021
A planned campaign spreading Covid vaccine disinformation on Twitter and Facebook.
Disinformation Campaign Targeted Taiwan’s 2025 Vote
July 28, 2025
Cyabra uncovered how fake accounts used nuclear fear narratives and political framing to manipulate public sentiment ahead of Taiwan’s 2025 vote.
EA Sports and FIFA 23
August 18, 2022
Analysis of #boycottFIFA23 and negative sentiment regarding the upcoming game FIFA 23.
