Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Ticketmaster Impersonations
March 21, 2023
An analysis of fake profiles impersonating Ticketmaster customer service pages.
Executive Protection & Brand Reputation – Disney
May 11, 2023
Disney’s CEO has been repeatedly threatened and faces defamation on social media.
