Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Finding two main characteristics of how to identify an effective fake account
May 21, 2024
Cyabra determined characteristics of fake accounts capable of reaching large audiences.
Bot Networks Amplify Controversial US Influencers
May 6, 2024
Cyabra analysis of high fake follower rates and interactions on influencer posts.
