Brand Reputation & Crisis Management – Bud Light
Cyabra researched the coordinated boycott against Bud Light.
Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
DeepSeek AI: Coordinated Fake Campaign
February 9, 2025
Cyabra uncovered a network of fake profiles promoting the hype around DeepSeek AI.
Johnny Depp Disinformation Campaign
January 2, 2020
Discovery of fake Twitter profiles driving discourse on the Depp-Heard trial.
Impersonation – Bank of America
May 11, 2023
Cyabra discovered 7 identical accounts impersonating Bank of America’s customer service.
