Between May and June, Cyabra detected 684 Facebook profiles inciting a boycott of Bud Light, using hashtags like #Boycottbudlight and #Cancelbudlight. The majority of negative comments centered on Bud Light's transgender influencer Dylan Mulvaney. 17% of the profiles advocating for a brand boycott were found to be fake.
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.
