Brand Reputation – Starbucks

April 1, 2023

Analysis of negative sentiment towards Starbucks and its potential to harm.

Cyabra detected highly negative content regarding the widely popular coffee chain Starbucks, spread by authentic users who are displeased with the company as a whole. The content spreads word of boycotts, violence towards company executives, and desire to slander the company reputation. These posts have the potential of over 9,000,000 views. Report details profile execution and the risks posed towards Starbucks. 

 

#Brand Reputation

Share this report
Side-by-side tweets about Starbucks labor disputes, left displaying a rally poster reading “One day longer, one day stronger” with the Starbucks siren logo, right showing a Reuters image of former CEO Howard Schultz standing before a large Starbucks emblem
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact

#Brand Reputation

Johnny Depp Disinformation Campaign

January 2, 2020

Discovery of fake Twitter profiles driving discourse on the Depp-Heard trial.

Two contrasting tweets about Johnny Depp—one asserts he abused Amber Heard and mentions #JusticeForAmberHeard, while the other urges followers to support Depp with hashtags like #WeAreWithYouJohnnyDepp

#Brand Reputation

Boycott Woolworths – Fake Activity Analysis

June 12, 2024

Cyabra identified the involvement of fake accounts surrounding the boycott of Woolworths.

Cyabra analytics chart showing 559 total profiles in the Woolworths boycott conversation with 91 (16%) flagged as inauthentic, including a daily trend area graph

#Brand Reputation