Citibank
Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.
Citibank draws commentary on Facebook and Twitter in three main languages: English, Indonesian and Malay; with the majority of comments originating from Singapore, Cambodia and the Philippines. Some 14.7% of accounts posting negative comment about Citibank are inauthentic, and in the English language, inauthentic profiles created about a third of the content. However, the majority of comments were posted to Twitter, accounting for 74% of comments against Facebook’s 26%.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Cracker Barrel Backlash Amplified by Fake Profiles
August 25, 2025
Following Cracker Barrel's logo change, Cyabra uncovered a fake campaign attacking the company's reputation online.
EA Sports and FIFA 23
August 18, 2022
Analysis of #boycottFIFA23 and negative sentiment regarding the upcoming game FIFA 23.
The Digital Manipulation Behind the TD Bank Backlash
August 10, 2025
Cyabra identified fake accounts magnifying reputational risk for TD Bank and strategically targeting their official X and Facebook accounts.
