Citibank
Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.
Citibank draws commentary on Facebook and Twitter in three main languages: English, Indonesian and Malay; with the majority of comments originating from Singapore, Cambodia and the Philippines. Some 14.7% of accounts posting negative comment about Citibank are inauthentic, and in the English language, inauthentic profiles created about a third of the content. However, the majority of comments were posted to Twitter, accounting for 74% of comments against Facebook’s 26%.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Shell Social Media Analysis
August 2, 2022
Competitor analysis for Shell and its main rivals, and analysis of results.
Microsoft Hit by Fake Profile Campaign Over “AI Layoffs”
August 21, 2025
Cyabra revealed a coordinated disinformation campaign on X surrounding Microsoft’s "AI-driven layoffs", pushed by fake accounts amplifying divisive narratives to damage the company’s reputation.
Fake Campaign Targeting Ninestar Studios on X
April 14, 2025
Cyabra uncovered a coordinated disinformation campaign designed to undermine Ninestar Studios’ reputation.
