Citibank
Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.
Citibank draws commentary on Facebook and Twitter in three main languages: English, Indonesian and Malay; with the majority of comments originating from Singapore, Cambodia and the Philippines. Some 14.7% of accounts posting negative comment about Citibank are inauthentic, and in the English language, inauthentic profiles created about a third of the content. However, the majority of comments were posted to Twitter, accounting for 74% of comments against Facebook’s 26%.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
China Coup – Social Media Analysis
September 1, 2022
Analysis of social networks spreading news of a false coup in China.
Air India’s Crisis Hijacked by Coordinated Fake Accounts
July 16, 2025
Cyabra unveiled how a network of fake accounts pushed critical narratives and manipulated public discourse to damage Air India’s reputation following the June 2025 crash.
Microsoft Hit by Fake Profile Campaign Over “AI Layoffs”
August 21, 2025
Cyabra revealed a coordinated disinformation campaign on X surrounding Microsoft’s "AI-driven layoffs", pushed by fake accounts amplifying divisive narratives to damage the company’s reputation.
