Citibank
Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.
Citibank draws commentary on Facebook and Twitter in three main languages: English, Indonesian and Malay; with the majority of comments originating from Singapore, Cambodia and the Philippines. Some 14.7% of accounts posting negative comment about Citibank are inauthentic, and in the English language, inauthentic profiles created about a third of the content. However, the majority of comments were posted to Twitter, accounting for 74% of comments against Facebook’s 26%.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Bot Activity Accelerates the DEI Boycott Against Major Brands
December 1, 2025
Cyabra's analysis reveals significant inauthentic activity fueling the holiday boycott against Amazon, Target, and Home Depot.
Bot Networks Amplify Controversial US Influencers
May 6, 2024
Cyabra analysis of high fake follower rates and interactions on influencer posts.
Inside Threats – Bank of America
July 13, 2023
Cyabra uncovered a TikTok profile targeting Bank of America.
