Citibank
Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.
Citibank draws commentary on Facebook and Twitter in three main languages: English, Indonesian and Malay; with the majority of comments originating from Singapore, Cambodia and the Philippines. Some 14.7% of accounts posting negative comment about Citibank are inauthentic, and in the English language, inauthentic profiles created about a third of the content. However, the majority of comments were posted to Twitter, accounting for 74% of comments against Facebook’s 26%.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Digital Manipulation Around Bolsonaro’s Trial
September 7, 2025
Cyabra's analysis reveals competing influence campaigns exploiting Bolsonaro’s trial to sway Brazil’s political discourse.
Phantom Fans Influencing the ESPN Conversation
July 29, 2025
Cyabra revealed that 41% of anti-ESPN discourse came from fake profiles, which reached an estimated audience of 150,000.
Intel: Stock Manipulation
May 19, 2024
Aimed to determine the proportion of fake accounts involved in Twitter discussions about Intel stock, INTC.
