Citibank
Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.
Citibank draws commentary on Facebook and Twitter in three main languages: English, Indonesian and Malay; with the majority of comments originating from Singapore, Cambodia and the Philippines. Some 14.7% of accounts posting negative comment about Citibank are inauthentic, and in the English language, inauthentic profiles created about a third of the content. However, the majority of comments were posted to Twitter, accounting for 74% of comments against Facebook’s 26%.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Saudi Arabia ‘Neom Project’
January 2, 2020
An analysis of portions of fake accounts commenting on the Neom Project.
Planet Fitness
April 2, 2024
Fake profiles spreading the boycott hashtags, with the first ever mention being fake.
Midterms 2022 Overview
October 2, 2022
Analysis shows inauthentic users prevalent for Democrat and Republican supporting Twitter accounts.
