Cracker Barrel Backlash Amplified by Fake Profiles
Following Cracker Barrel's logo change, Cyabra uncovered a fake campaign attacking the company's reputation online.
After Cracker Barrel announced a logo change, Cyabra conducted an in-depth analysis of a coordinated disinformation campaign targeting the company.
In parallel with the surge of fake profile activity, Cracker Barrel’s stock dropped sharply by approximately 10.5% within just a few days.
21% of the profiles in the conversation were fake. Fake profiles amplified negative narratives using hashtags like #BoycottCrackerBarrel, #CrackerBarrelHasFallen, #CrackerBarrelCEO, and #CrackerBarrelIsFinished. Content spread by fake profiles reached over 4,452,000 potential views, significantly amplifying the scale of the negative discourse.
#Brand Reputation, Stocks
Fill up the form below and receive the full report directly to your inbox
Related reports
US Healthcare
August 2, 2022
Inauthentic profiles are amplifying negative social media commentary regarding American healthcare.
PR Misconceptions – Posting Times
October 2, 2022
Individual brand analysis of customers’ social activity identifies optimum times for posting.
Propaganda and Fake News – Yala News
April 23, 2023
Cyabra discovered that many profiles that interacted with Yala News were fake.
