Daniel Defense

May 2, 2024

Cyabra detected the influence of fake accounts discussing the brand on X.

Following a school shooting using a Daniel Defense weapon, the brand exhibited an influx of engagement from fake profiles.

The fake accounts aimed to increase positive sentiment for the brand on its posts and spread supportive narratives in the wake of the scandal.

#Brand Reputation

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Area chart comparing activity of 1,039 authentic profiles (green) to 240 inauthentic profiles (red) out of 1,297 total, illustrating engagement trends over several July dates
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