Inauthentic Activity in the Run-up to Election Day 2026
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
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Following a school shooting using a Daniel Defense weapon, the brand exhibited an influx of engagement from fake profiles.
The fake accounts aimed to increase positive sentiment for the brand on its posts and spread supportive narratives in the wake of the scandal.
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.