Cyabra analyzed online discourse ahead of Norway’s 2025 election, and uncovered a coordinated disinformation network targeting Prime Minister Jonas Gahr Støre.
Over a third of those profiles were identified as fake, indicating a substantial presence of inauthentic activity aimed at discrediting the Prime Minister and amplifying negative narratives.
Many of the fake profiles claimed to be based in countries across Europe, North America, Asia, and Africa. This geographic dispersion not only created the illusion of global consensus against Støre but also served to obscure what may be a coordinated domestic effort originating from Norway. This tactic successfully drew in real users from various countries, who became active participants in the discourse - thereby boosting the spread and credibility of anti-Støre narratives on a global scale.
This guide, created by Cyabra and VaynerX, reveals how counterfeit culture is quietly influencing audience perception and distorting the insights marketers rely on most. Using real-world examples and Cyabra’s data-backed ABC Model, it provides a step-by-step framework to detect inauthentic behavior, measure genuine engagement, and make brand decisions based on truth, not noise.
This guide gives communications professionals a clear framework for spotting early warning signs, assessing risks, and applying strategies that keep your brand in control of the narrative. Get practical, actionable insights designed to strengthen your defenses and safeguard trust in an environment where misinformation never sleeps.
Deepfakes are no longer a fringe issue. From viral CEO impersonations to multimillion-dollar scams, the risks are real and rising. When one of these fabricated videos targets your brand, every second counts. This guide provides a structured 5-step response framework. You’ll learn how to detect threats early, contain them effectively, and communicate with confidence while building long-term safeguards for your reputation.
