Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
The Rising Influence of Fake Accounts in the Online Climate Change Conversation
November 23, 2025
Cyabra’s latest analysis gives a data-driven look at how inauthentic profiles amplify climate misinformation across online conversations.

Phishing and Fake Campaigns – E-Trading Companies
April 1, 2023
Uncovering profiles targeting customers of financial service companies, and potential harm done.

Propaganda and Fake News – Yala News
April 23, 2023
Cyabra discovered that many profiles that interacted with Yala News were fake.

