Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Boycott Woolworths – Fake Activity Analysis
June 12, 2024
Cyabra identified the involvement of fake accounts surrounding the boycott of Woolworths.
DeepSeek AI: Coordinated Fake Campaign
February 9, 2025
Cyabra uncovered a network of fake profiles promoting the hype around DeepSeek AI.
Inside the Online Manipulation Driving NYC’s Mayoral Race
October 28, 2025
Cyabra’s latest report uncovers the online forces shaping public opinion around the leading candidates in NYC’s mayoral race.
