Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Cracker Barrel Backlash Amplified by Fake Profiles
August 25, 2025
Following Cracker Barrel's logo change, Cyabra uncovered a fake campaign attacking the company's reputation online.

Johnny Depp Disinformation Campaign
January 2, 2020
Discovery of fake Twitter profiles driving discourse on the Depp-Heard trial.

South Korea Elections – Audience Intelligence Analysis
May 20, 2025
Cyabra uncovered a coordinated disinformation effort ahead of South Korea’s election, with fake accounts driving negativity and pushing claims of election manipulation.

