Engagements Vs. Exposure – 5 PR Misconceptions

January 16, 2023

An analysis of common PR Misconceptions on social media.

Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.

#Brand Reputation

Share this report
Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

China Coup 2022

February 2, 2022

Fake news of supposed coup in China spread on Twitter and TikTok.

Side-by-side screenshots of a tweet and a Facebook post spreading rumors about a military coup in China, shown on a purple gradient background

#National Security

Impersonation and Phishing – Bank Negara Indonesia

March 30, 2023

An analysis of fake profiles impersonating Bank Negara's customer service pages.

Comparison of Bank Negara Indonesia genuine customer care Twitter profile and a fake impersonator account, with green and red headers marking real versus imposter

#Brand Reputation

Analyzing Fake Campaigns in the Upcoming U.S. Elections

May 26, 2024

A fake X campaign targets Biden, and promotes Trump, reaching 185 million views.

Dashboard showing analysis of 2,617 social media profiles, 534 labeled inauthentic versus 1,874 authentic, plus heat-map activity and two leading narratives: “Vote for Trump” and “Biden is the worst president”

#Elections