Engagements Vs. Exposure – 5 PR Misconceptions

An analysis of common PR Misconceptions on social media.

Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.

#Brand Reputation

Share this report
Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

How Bots Are Shaping The Trade Discourse

February 16, 2025

Following the recent trade controversy — the tariffs imposed by U.S. President Trump — Cyabra analyzed social media activity on X to assess how fake...

Graphic summarizing 1,292 social-media profiles in the trade conversation, highlighting 25% inauthentic accounts, accompanied by sample posts from Donald Trump announcing new tariffs, Justin Trudeau promising a Canadian response, and Claudia Sheinbaum addressing Mexico

#Stocks, Threat Actors

Android – Social Media Analysis

June 20, 2024

Cyabra analyzed the influence of fake profiles discussing Android on X and Facebook.

Line chart comparing authentic and inauthentic Twitter accounts (1,742 total) with a highlighted spike in late May, showing 27% inauthentic profiles, plus thumbnail cards of three accounts marked as fake

#Brand Reputation

South Korea Elections – Audience Intelligence Analysis

May 20, 2025

Cyabra uncovered a coordinated disinformation effort ahead of South Korea’s election, with fake accounts driving negativity and pushing claims of election manipulation.

Chart showing South Korea social media sentiment from April to May 2025 with arrows highlighting a negative tweet about election fraud and a TikTok video commentary that correspond to sentiment drops

#Elections