Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Planet Fitness
April 2, 2024
Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

Nepal’s Protests Show Fake Profiles Driving Real Impact
September 9, 2025
Cyabra reveals how inauthentic actors blended into Nepal’s protests to magnify outrage and reach millions.

Inside the Online Storm Surrounding the Starbucks Barista Walkout
December 1, 2025
Cyabra identifies how genuine activism and orchestrated manipulation collided in Starbucks’ digital fallout.

