Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Social Media Analysis – Epstein Island
December 16, 2022
Effects of the discussion of Epstein’s Island on social media are analyzed.

Portugal Election Manipulation: The Impact of Fake Profiles
May 19, 2025
Cyabra analyzed online discourse preceding Portugal’s 2025 election and uncovered fake campaigns targeting parties and candidates from both sides of the political landscape.

Unmasking the Bot-Driven Boycott Of Amazon
June 25, 2025
Following Amazon’s decision to end its DEI programs, Cyabra uncovered a fake network fueling viral boycott campaigns and distorting public opinion online.

