Engagements Vs. Exposure – 5 PR Misconceptions

An analysis of common PR Misconceptions on social media.

Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.

#Brand Reputation

Share this report
Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

EA Sports and FIFA 23

August 18, 2022

Analysis of #boycottFIFA23 and negative sentiment regarding the upcoming game FIFA 23.

Real Madrid player leaps to head the ball against PSG defenders in a crowded stadium during an in-game moment from FIFA 22

#Brand Reputation

Moscow Terror Attack

March 28, 2024

Cyabra categorizing profiles based on their authenticity and grouped them into communities by connections and shared behaviors.

Bubble chart illustrating clusters of fake online campaigns blaming Israel and the United States for ISIS, with circle size showing campaign volume and green/red colors distinguishing narrative groups

#National Security

TF2 – Fake Activity Analysis

June 3, 2024

Cyabra analyzed the sentiment and fake accounts discussing TF2 on X.

Cyabra dashboard table listing Twitter profiles and #FixTF2 tweets, with columns for author, network, sentiment, authenticity labels marked inauthentic, and tweet snippets

#Brand Reputation