Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
South Korea Elections – Audience Intelligence Analysis
May 20, 2025
Cyabra uncovered a coordinated disinformation effort ahead of South Korea’s election, with fake accounts driving negativity and pushing claims of election manipulation.
Pride Month and Rainbowashing
June 18, 2022
Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.
Phishing and Fake Campaigns – eToro
April 1, 2023
Analysis of profiles using eToro’s name to harm consumers by stealing information.
