Engagements Vs. Exposure – 5 PR Misconceptions

January 16, 2023

An analysis of common PR Misconceptions on social media.

Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.

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Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background

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