Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Propaganda and Fake News – Yala News
April 23, 2023
Cyabra discovered that many profiles that interacted with Yala News were fake.
Insider Threats – Toyota
February 1, 2023
Discovery of former Toyota employee sharing harmful content to the brand's reputation.
Portugal Election Manipulation: The Impact of Fake Profiles
May 19, 2025
Cyabra analyzed online discourse preceding Portugal’s 2025 election and uncovered fake campaigns targeting parties and candidates from both sides of the political landscape.
