Exposing the Network Behind Anti-Uber Attacks

Amid growing backlash, Cyabra uncovered a coordinated fake campaign designed to discredit Uber and fuel the boycott across social media.

Cyabra analyzed viral conversations on X between May 11–June 11, following a surge in posts calling to boycott Uber and accusing the company of mistreating drivers and endangering users.

29% of the X accounts involved in the boycott discourse were identified as fake, nearly three times higher than average.

The majority of fake profile activity focused on spreading four coordinated narratives: driver exploitation, unsafe rides, poor customer service, and political bias.

#Brand Reputation, Threat Actors