Cyabra analyzed viral conversations on X between May 11–June 11, following a surge in posts calling to boycott Uber and accusing the company of mistreating drivers and endangering users.
29% of the X accounts involved in the boycott discourse were identified as fake, nearly three times higher than average.
The majority of fake profile activity focused on spreading four coordinated narratives: driver exploitation, unsafe rides, poor customer service, and political bias.
Cyabra's analysis found a coordinated network of inauthentic accounts amplifying election fraud claims following a ballot paper shortage during South Korea's June 3 elections.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
