Finding two main characteristics of how to identify an effective fake account
Cyabra determined characteristics of fake accounts capable of reaching large audiences.
Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.
Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.
#Threat Actors
Fill up the form below and receive the full report directly to your inbox
Related reports
Inside the Online Storm Surrounding the Starbucks Barista Walkout
December 1, 2025
Cyabra identifies how genuine activism and orchestrated manipulation collided in Starbucks’ digital fallout.

Phishing – Activision
May 11, 2023
Cyabra discovered fake accounts advertising hacking services in relation to Activision.

The Vladimir Putin Interview
February 28, 2024
Cyabra examined the connections and similarities among the fake accounts to identify any coordinated activity.

