Finding two main characteristics of how to identify an effective fake account
Cyabra determined characteristics of fake accounts capable of reaching large audiences.
Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.
Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.
#Threat Actors
Fill up the form below and receive the full report directly to your inbox
Related reports
US Healthcare
August 2, 2022
Inauthentic profiles are amplifying negative social media commentary regarding American healthcare.

Johnny Depp Disinformation Campaign
January 2, 2020
Discovery of fake Twitter profiles driving discourse on the Depp-Heard trial.

Viral Backlash Hits American Eagle Ad
July 30, 2025
Cyabra uncovered how fake accounts on TikTok and a controversial slogan turned a fashion campaign into an online firestorm.

