Finding two main characteristics of how to identify an effective fake account

Cyabra determined characteristics of fake accounts capable of reaching large audiences.

Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.

Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.

#Threat Actors

Share this report
Bar chart showing number of detected fake accounts by age group: 12–25 around 8,000, 26–32 about 3,500, 33–46 roughly 1,800, and 47–62 under 500
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Disinformation Ahead of Norway’s 2025 Election

August 10, 2025

Ahead of Norway’s election, Cyabra uncovered a coordinated disinformation network targeting Prime Minister Jonas Gahr Støre,

#Elections, National Security, Threat Actors

Morocco Trade Deals Cancellation over Western Sahara

October 2, 2021

High level of inauthentic profiles within discussions regarding EU-Moroccan trade deals.

Tweet from account named davide asserting Western Sahara has always been Moroccan and criticizing Algeria, overlaid with a red 'FAKE' stamp indicating misinformation

#National Security

Daniel Defense

May 2, 2024

Cyabra detected the influence of fake accounts discussing the brand on X.

Area chart comparing activity of 1,039 authentic profiles (green) to 240 inauthentic profiles (red) out of 1,297 total, illustrating engagement trends over several July dates

#Brand Reputation