Finding two main characteristics of how to identify an effective fake account

Cyabra determined characteristics of fake accounts capable of reaching large audiences.

Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.

Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.

#Threat Actors

Share this report
Bar chart showing number of detected fake accounts by age group: 12–25 around 8,000, 26–32 about 3,500, 33–46 roughly 1,800, and 47–62 under 500
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

The “Economic Blackout” Boycott: A Cyabra Research

March 6, 2025

Cyabra uncovered fake profiles amplifying #EconomicBlackout hashtag to attack major brands such as Amazon, Target, Best Buy and Walmart.

Collage of fabricated social media posts promoting an economic blackout on February 28, 2025, featuring a protest crowd photo, headline snippets, and a black poster with a fist-and-chain logo, all marked fake

#Brand Reputation, Stocks

Boycott Similac

May 2, 2022

Authenticity analysis of the profiles spreading negative Twitter conversation on Similac.

Tweet from Robert Reich stating that 89% of the U.S. baby formula market is dominated by four companies, warning that high concentration magnifies supply shocks like the Similac recall and urging stronger antitrust enforcement against Abbott

#National Security

How Inauthentic Networks Fueled Indonesia’s Unrest

September 3, 2025

Findings from Cyabra uncover widespread fake profiles manipulating discourse and fueling polarization during Indonesia’s protests.

#National Security, Threat Actors