Finding two main characteristics of how to identify an effective fake account
Cyabra determined characteristics of fake accounts capable of reaching large audiences.
Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.
Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.
#Threat Actors
Fill up the form below and receive the full report directly to your inbox
Related reports
Nepal’s Protests Show Fake Profiles Driving Real Impact
September 9, 2025
Cyabra reveals how inauthentic actors blended into Nepal’s protests to magnify outrage and reach millions.

Phantom Fans Influencing the ESPN Conversation
July 29, 2025
Cyabra revealed that 41% of anti-ESPN discourse came from fake profiles, which reached an estimated audience of 150,000.

Cracker Barrel Backlash Amplified by Fake Profiles
August 25, 2025
Following Cracker Barrel's logo change, Cyabra uncovered a fake campaign attacking the company's reputation online.

