Cyabra Named Innovation Leader by Frost & Sullivan

Gucci – Social Media Conversation

Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.

Scanning Twitter for conversations regarding Gucci fashion house revealed more than 10,000 profiles taking part, of which 14.2% were inauthentic. Most of the accounts involved in the conversation, both real and fake, were based in the United States. Both real and fake accounts were found to be spreading negative content regarding Gucci’s new red bag, released in collaboration with 100 Thieves. A community of twitter users were discovered posting similar content.

#Brand Reputation

Share this report
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Boycott Qatar

October 2, 2021

Identifying both real and fake profiles with discourse surrounding the hashtag, #boycottqatar.

#Brand Reputation, National Security

Brand Reputation & Crisis Management – Bud Light

June 9, 2023

Cyabra researched the coordinated boycott against Bud Light.

#Brand Reputation

Social Media Analysis – “Died Suddenly”

November 16, 2022

Cyabra found inauthentic accounts negatively discussing Netflix’s “Died Suddenly” on Twitter.

#Brand Reputation, National Security