Cyabra Launches Deepfake Detection

Gucci – Social Media Conversation

Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.

Scanning Twitter for conversations regarding Gucci fashion house revealed more than 10,000 profiles taking part, of which 14.2% were inauthentic. Most of the accounts involved in the conversation, both real and fake, were based in the United States. Both real and fake accounts were found to be spreading negative content regarding Gucci’s new red bag, released in collaboration with 100 Thieves. A community of twitter users were discovered posting similar content.

#Brand Reputation

Share this report
Tweet by Beautylove123 promoting NET-A-PORTER Pre-Fall 21 campaign with images of khaki wide-leg trousers and a small tan Jacquemus handbag
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Pride Month and Rainbowashing

June 18, 2022

Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.

US dollar bills scattering across rainbow flag stripes, symbolizing brands profiting from Pride Month

#Brand Reputation

Fake News – Gaza Hospital Bombing

October 24, 2023

Cyabra analyzed fake profiles accusing Israel for bombing a hospital in Gaza.

Network visualization of social media clusters on the Gaza hospital bombing; large red circles labeled FAKE connected by lines represent disinformation accounts, while smaller green circles indicate authentic voices

#National Security

Air India’s Crisis Hijacked by Coordinated Fake Accounts

July 16, 2025

Cyabra unveiled how a network of fake accounts pushed critical narratives and manipulated public discourse to damage Air India’s reputation following the June 2025 crash.

#Brand Reputation, Threat Actors