Gucci – Social Media Conversation
Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.
Scanning Twitter for conversations regarding Gucci fashion house revealed more than 10,000 profiles taking part, of which 14.2% were inauthentic. Most of the accounts involved in the conversation, both real and fake, were based in the United States. Both real and fake accounts were found to be spreading negative content regarding Gucci’s new red bag, released in collaboration with 100 Thieves. A community of twitter users were discovered posting similar content.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
2023 Australian Indigenous Voice Referendum
September 24, 2023
Cyabra scanned social media conversation about the Voice Referendum in Australia
House of Traders: Market Influence and Manipulation on X
August 22, 2024
Cyabra uncovered fake accounts driving traffic Discord channel dedicated to stocks.
Johnny Depp Disinformation Campaign
January 2, 2020
Discovery of fake Twitter profiles driving discourse on the Depp-Heard trial.
