How Fake Networks Amplified the JPMorgan MicroStrategy Boycott

Cyabra's analysis details how JPMorgan’s institutional warnings regarding MicroStrategy’s Bitcoin exposure were weaponized by a coordinated network to incite a widespread bank boycott

Cyabra’s analysis shows how JPMorgan’s institutional research on MicroStrategy’s Bitcoin exposure was rapidly reframed online into a hostile reputational narrative.

Following the publication of the note, MicroStrategy’s share price declined by approximately 40% within several weeks, coinciding with intensified criticism of JPMorgan across social platforms.

Cyabra found that 23% of the accounts driving the negative discourse were inauthentic – nearly three times the industry benchmark – generating an estimated potential reach of almost 3 million users.

The synchronized spikes between fake-profile activity and negative sentiment indicate coordinated amplification that escalated boycott calls and significantly increased reputational risk for the bank.

#Brand Reputation, financial, Stocks