Cyabra’s analysis shows how JPMorgan’s institutional research on MicroStrategy’s Bitcoin exposure was rapidly reframed online into a hostile reputational narrative.
Following the publication of the note, MicroStrategy’s share price declined by approximately 40% within several weeks, coinciding with intensified criticism of JPMorgan across social platforms.
Cyabra found that 23% of the accounts driving the negative discourse were inauthentic – nearly three times the industry benchmark – generating an estimated potential reach of almost 3 million users.
The synchronized spikes between fake-profile activity and negative sentiment indicate coordinated amplification that escalated boycott calls and significantly increased reputational risk for the bank.
This guide, created by Cyabra and VaynerX, reveals how counterfeit culture is quietly influencing audience perception and distorting the insights marketers rely on most. Using real-world examples and Cyabra’s data-backed ABC Model, it provides a step-by-step framework to detect inauthentic behavior, measure genuine engagement, and make brand decisions based on truth, not noise.
This guide gives communications professionals a clear framework for spotting early warning signs, assessing risks, and applying strategies that keep your brand in control of the narrative. Get practical, actionable insights designed to strengthen your defenses and safeguard trust in an environment where misinformation never sleeps.
Deepfakes are no longer a fringe issue. From viral CEO impersonations to multimillion-dollar scams, the risks are real and rising. When one of these fabricated videos targets your brand, every second counts. This guide provides a structured 5-step response framework. You’ll learn how to detect threats early, contain them effectively, and communicate with confidence while building long-term safeguards for your reputation.
