Cyabra’s analysis shows how JPMorgan’s institutional research on MicroStrategy’s Bitcoin exposure was rapidly reframed online into a hostile reputational narrative.
Following the publication of the note, MicroStrategy’s share price declined by approximately 40% within several weeks, coinciding with intensified criticism of JPMorgan across social platforms.
Cyabra found that 23% of the accounts driving the negative discourse were inauthentic – nearly three times the industry benchmark – generating an estimated potential reach of almost 3 million users.
The synchronized spikes between fake-profile activity and negative sentiment indicate coordinated amplification that escalated boycott calls and significantly increased reputational risk for the bank.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.
Cyabra's analysis found a coordinated network of inauthentic accounts amplifying election fraud claims following a ballot paper shortage during South Korea's June 3 elections.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
