Cyabra’s analysis shows how JPMorgan’s institutional research on MicroStrategy’s Bitcoin exposure was rapidly reframed online into a hostile reputational narrative.
Following the publication of the note, MicroStrategy’s share price declined by approximately 40% within several weeks, coinciding with intensified criticism of JPMorgan across social platforms.
Cyabra found that 23% of the accounts driving the negative discourse were inauthentic – nearly three times the industry benchmark – generating an estimated potential reach of almost 3 million users.
The synchronized spikes between fake-profile activity and negative sentiment indicate coordinated amplification that escalated boycott calls and significantly increased reputational risk for the bank.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.
