Ozempic Social Media Analysis

Cyabra determined the impact of fake profiles discussing Ozempic online.

Cyabra uncovered fake accounts spreading negative content against the medicine, discussing its side effects, and speculating which celebrities are using it.

The fake accounts dominated the conversation with the potential to reach 5.9 million views.

 

 

#Brand Reputation

Share this report
Collage of tweets displaying celebrity images and headlines warning about the Hollywood trend of ‘Ozempic face’
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Burger King – Social Media Analysis

June 5, 2024

Cyabra analyzed the main narratives and fake accounts driving negative sentiment toward Burger King.

Line graph tracking Burger King–related social media profiles between 25 May and 23 June 2024, displaying 862 total profiles with a peak surge at the end of May; green line represents 524 authentic profiles (60%) and red line represents 337 inauthentic profiles (39%)

#Brand Reputation

PR Misconceptions – Posting Times

October 2, 2022

Individual brand analysis of customers’ social activity identifies optimum times for posting.

Side-by-side heat maps comparing the best engagement times on Twitter and Facebook, with darker blue blocks showing peak activity across different hours and days

#Brand Reputation

Climate Crisis Misinformation Report

January 2, 2022

An analysis of climate change misinformation spread by real and fake profiles.

Twitter profile named 'GlobalWarmingHoax' with a polar bear avatar, bio stating 'Exposing the Global Warming Myth One Tweet at a Time!', link cafepress.com/warming_hoax, joined October 2009, showing 1,300 following and 1,550 followers

#National Security