Ozempic Social Media Analysis

May 15, 2024

Cyabra determined the impact of fake profiles discussing Ozempic online.

Cyabra uncovered fake accounts spreading negative content against the medicine, discussing its side effects, and speculating which celebrities are using it.

The fake accounts dominated the conversation with the potential to reach 5.9 million views.

#Brand Reputation

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Collage of tweets displaying celebrity images and headlines warning about the Hollywood trend of ‘Ozempic face’

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