Starbucks’ barista walkout quickly grew beyond a workplace dispute as online activity around the protest surged by more than 1,000 percent in a single day. Authentic voices rallied behind workers, while criticism and political attention pushed the conversation even further into the spotlight.
Cyabra’s analysis revealed a surprising twist: 23 percent of the profiles fueling this discussion were fake. These inauthentic accounts didn’t operate on their own. They collided with real voices, amplifying tensions, distorting narratives, and shaping how millions understood the protest.
Explore the full report to see how this mix of authentic and fake activity reshaped Starbucks’ reputation.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.
Cyabra's analysis found a coordinated network of inauthentic accounts amplifying election fraud claims following a ballot paper shortage during South Korea's June 3 elections.
