When a large-scale military operation against Iranian infrastructure launched on February 28, 2026, a coordinated campaign followed almost simultaneously. Inauthentic accounts across TikTok, Facebook, X, and Instagram began distributing AI-generated videos depicting Iranian strikes on multiple countries and landmarks across the region, none of which were real.
Cyabra identified three core narratives driving the operation, all serving the same propaganda objective: portray Iran as the dominant and victorious power in the conflict. TikTok emerged as the primary amplification platform, accounting for 72% of total views and over 7 million engagements.
The coordination behind the campaign was deliberate and traceable, with identical videos, synchronized posting windows, and fixed hashtag clusters pointing to centralized content production. Behavioral and narrative patterns also overlap with Iran-linked campaigns Cyabra identified following Iran’s April 2024 regional escalation, pointing to a recurring and evolving information warfare strategy.
This guide, created by Cyabra and VaynerX, reveals how counterfeit culture is quietly influencing audience perception and distorting the insights marketers rely on most. Using real-world examples and Cyabra’s data-backed ABC Model, it provides a step-by-step framework to detect inauthentic behavior, measure genuine engagement, and make brand decisions based on truth, not noise.
This guide gives communications professionals a clear framework for spotting early warning signs, assessing risks, and applying strategies that keep your brand in control of the narrative. Get practical, actionable insights designed to strengthen your defenses and safeguard trust in an environment where misinformation never sleeps.
Deepfakes are no longer a fringe issue. From viral CEO impersonations to multimillion-dollar scams, the risks are real and rising. When one of these fabricated videos targets your brand, every second counts. This guide provides a structured 5-step response framework. You’ll learn how to detect threats early, contain them effectively, and communicate with confidence while building long-term safeguards for your reputation.
