Johnny Depp Disinformation Campaign

Discovery of fake Twitter profiles driving discourse on the Depp-Heard trial.

Analysis of the social media conversation regarding the Amber Heard / Johnny Depp trial found that most of it took place on Twitter, of which, 9.5% was by inauthentic accounts. Hashtags were made supporting both figures, but the majority favored Depp. Two orchestrated Twitter campaigns by fake users were found on Twitter, both of which spread content in favor of Johnny Depp.

#Brand Reputation

Share this report
Two contrasting tweets about Johnny Depp—one asserts he abused Amber Heard and mentions #JusticeForAmberHeard, while the other urges followers to support Depp with hashtags like #WeAreWithYouJohnnyDepp
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact

#Brand Reputation

UK Vaccine Disinformation Report

February 2, 2021

A planned campaign spreading Covid vaccine disinformation on Twitter and Facebook.

Facebook comments urging people not to get the Covid vaccine, calling it ‘MARK OF THE BEAST’ and ‘NOT a vaccine’, with a parent saying they won’t let their children receive it, illustrating online vaccine disinformation

#National Security

Pride Month and Rainbowashing

June 18, 2022

Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.

US dollar bills scattering across rainbow flag stripes, symbolizing brands profiting from Pride Month

#Brand Reputation