Johnny Depp Disinformation Campaign

Discovery of fake Twitter profiles driving discourse on the Depp-Heard trial.

Analysis of the social media conversation regarding the Amber Heard / Johnny Depp trial found that most of it took place on Twitter, of which, 9.5% was by inauthentic accounts. Hashtags were made supporting both figures, but the majority favored Depp. Two orchestrated Twitter campaigns by fake users were found on Twitter, both of which spread content in favor of Johnny Depp.

#Brand Reputation

Share this report
Two contrasting tweets about Johnny Depp—one asserts he abused Amber Heard and mentions #JusticeForAmberHeard, while the other urges followers to support Depp with hashtags like #WeAreWithYouJohnnyDepp
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Insider Threats – Amazon

February 1, 2023

Uncovering prior Amazon employees sharing content attempting to harm the brand’s reputation

Two tweets with usernames blurred where self-identified Amazon workers describe being bullied and fired, criticizing the company’s high turnover, low concern for lower-level staff, and taxing work conditions

#Brand Reputation

Robb Elementary School Shooting

June 2, 2022

An analysis of increased discourse surrounding gun reform, following the Uvalde shooting.

#National Security

RipCurl Boycott

April 2, 2024

Fake campaign of fake accounts calling to boycott the brand.

Line chart depicting a 424% surge in online mentions of Rip Curl from Jan 21–27 2024, above thumbnails of viral social media posts advocating a boycott of the surf brand

#Brand Reputation