McDonald’s – Social Media Analysis

Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.

Cyabra determined that 36% of the conversation surrounding McDonald's on X and Facebook was negative and had the potential to reach 1 billion views.

The fake profiles also called for boycotting the fast food chain on X due to their business ties with Israel. These posts had the potential to reach  732,000 views.

 

#Brand Reputation

Share this report
Line area chart comparing positive versus negative McDonald’s mentions on social media between 25 May and 23 June 2024; headline stats show 1,338 total profiles and 488 (36%) classified as negative spreaders
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Inside Threats – Bank of America

July 13, 2023

Cyabra uncovered a TikTok profile targeting Bank of America.

#Brand Reputation

Microsoft Hit by Fake Profile Campaign Over “AI Layoffs”

August 21, 2025

Cyabra revealed a coordinated disinformation campaign on X surrounding Microsoft’s "AI-driven layoffs", pushed by fake accounts amplifying divisive narratives to damage the company’s reputation.

#Brand Reputation, Stocks, Threat Actors

US Healthcare

August 2, 2022

Inauthentic profiles are amplifying negative social media commentary regarding American healthcare.

Bubble chart of online sentiment about US healthcare from August 17 to 25 2022, showing conversation spikes and annotation of the announcement that the US government will no longer pay for Covid-19 vaccines and treatments

#National Security