McDonald’s – Social Media Analysis

June 18, 2024

Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.

Cyabra determined that 36% of the conversation surrounding McDonald's on X and Facebook was negative and had the potential to reach 1 billion views.

The fake profiles also called for boycotting the fast food chain on X due to their business ties with Israel. These posts had the potential to reach  732,000 views.

 

#Brand Reputation

Share this report
Line area chart comparing positive versus negative McDonald’s mentions on social media between 25 May and 23 June 2024; headline stats show 1,338 total profiles and 488 (36%) classified as negative spreaders
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Lithuanian-Russian Relations

May 1, 2024

Cyabra analyzed the narrative around Lithuanian-Russian relations on Facebook and X.

Diagram illustrating coordinated bot campaigns featuring colored network clusters of fake accounts, a sample fake profile with map, a propaganda post labelled NATO vs Russia, and a table listing suspicious profiles and networks

#National Security

Impersonation – Trident Gaming

April 3, 2023

A fake profile using social phishing methods to impersonate a Trident account.

Tweet showing a user asking about TridentDAO liquidity and a suspicious Trident Customer Support account urging them to send a private message, exemplifying a social-media impersonation scam

#Brand Reputation

Engagements Vs. Exposure – 5 PR Misconceptions

January 16, 2023

An analysis of common PR Misconceptions on social media.

Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background

#Brand Reputation