McDonald’s – Social Media Analysis

Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.

Cyabra determined that 36% of the conversation surrounding McDonald's on X and Facebook was negative and had the potential to reach 1 billion views.

The fake profiles also called for boycotting the fast food chain on X due to their business ties with Israel. These posts had the potential to reach  732,000 views.

 

#Brand Reputation

Share this report
Line area chart comparing positive versus negative McDonald’s mentions on social media between 25 May and 23 June 2024; headline stats show 1,338 total profiles and 488 (36%) classified as negative spreaders
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

The NATO Summit

June 18, 2022

Inauthentic users spreading disinformation created a negative trend toward NATO

#National Security

Fake News – Gaza Hospital Bombing

October 24, 2023

Cyabra analyzed fake profiles accusing Israel for bombing a hospital in Gaza.

Network visualization of social media clusters on the Gaza hospital bombing; large red circles labeled FAKE connected by lines represent disinformation accounts, while smaller green circles indicate authentic voices

#National Security

Microsoft Hit by Fake Profile Campaign Over “AI Layoffs”

August 21, 2025

Cyabra revealed a coordinated disinformation campaign on X surrounding Microsoft’s "AI-driven layoffs", pushed by fake accounts amplifying divisive narratives to damage the company’s reputation.

#Brand Reputation, Stocks, Threat Actors