Cyabra Launches Deepfake Detection

Microsoft Hit by Fake Profile Campaign Over “AI Layoffs”

Cyabra revealed a coordinated disinformation campaign on X surrounding Microsoft’s "AI-driven layoffs", pushed by fake accounts amplifying divisive narratives to damage the company’s reputation.

Between May and August 2025, Cyabra uncovered that 29% of profiles discussing Microsoft’s layoffs were fake. They were part of a coordinated disinformation campaign on X. These accounts pushed narratives claiming Microsoft was replacing American workers with visa holders, funding AI through layoffs, and even promoting AI as emotional support for those laid off.

Using synchronized posting, AI-generated avatars, and emotionally charged language, the fake profiles created the illusion of mass outrage.

Cyabra’s analysis exposed a strategic effort to damage Microsoft’s reputation and erode public trust in both its AI transformation and the company as a whole.

#Brand Reputation, Stocks, Threat Actors

Share this report
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Targets DEI Decision and The Inauthentic Backlash

May 5, 2025

Following Target's decision to scale back its DEI initiatives, Cyabra exposed a wave of inauthentic activity fueling outrage and economic threats.

Line graph of Target-related social media sentiment showing a 764% spike in late January 2025; metrics boxes list 2,262 engagements and 3,054,000 potential views, with two example tweets labeled fake beneath the chart

#Brand Reputation, Stocks, Threat Actors

Climate Crisis Misinformation Report

January 2, 2022

An analysis of climate change misinformation spread by real and fake profiles.

Twitter profile named 'GlobalWarmingHoax' with a polar bear avatar, bio stating 'Exposing the Global Warming Myth One Tweet at a Time!', link cafepress.com/warming_hoax, joined October 2009, showing 1,300 following and 1,550 followers

#National Security

RipCurl Boycott

April 2, 2024

Fake campaign of fake accounts calling to boycott the brand.

Line chart depicting a 424% surge in online mentions of Rip Curl from Jan 21–27 2024, above thumbnails of viral social media posts advocating a boycott of the surf brand

#Brand Reputation