Microsoft Hit by Fake Profile Campaign Over “AI Layoffs”

Cyabra revealed a coordinated disinformation campaign on X surrounding Microsoft’s "AI-driven layoffs", pushed by fake accounts amplifying divisive narratives to damage the company’s reputation.

Between May and August 2025, Cyabra uncovered that 29% of profiles discussing Microsoft’s layoffs were fake. They were part of a coordinated disinformation campaign on X. These accounts pushed narratives claiming Microsoft was replacing American workers with visa holders, funding AI through layoffs, and even promoting AI as emotional support for those laid off.

Using synchronized posting, AI-generated avatars, and emotionally charged language, the fake profiles created the illusion of mass outrage.

Cyabra’s analysis exposed a strategic effort to damage Microsoft’s reputation and erode public trust in both its AI transformation and the company as a whole.

#Brand Reputation, Stocks, Threat Actors

Share this report
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Nepal’s Protests Show Fake Profiles Driving Real Impact

September 9, 2025

Cyabra reveals how inauthentic actors blended into Nepal’s protests to magnify outrage and reach millions.

#National Security, Threat Actors

Engagements Vs. Exposure – 5 PR Misconceptions

January 16, 2023

An analysis of common PR Misconceptions on social media.

Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background

#Brand Reputation

Inside Threats – Bank of America

July 13, 2023

Cyabra uncovered a TikTok profile targeting Bank of America.

#Brand Reputation