Between May and August 2025, Cyabra uncovered that 29% of profiles discussing Microsoft’s layoffs were fake. They were part of a coordinated disinformation campaign on X. These accounts pushed narratives claiming Microsoft was replacing American workers with visa holders, funding AI through layoffs, and even promoting AI as emotional support for those laid off.
Using synchronized posting, AI-generated avatars, and emotionally charged language, the fake profiles created the illusion of mass outrage.
Cyabra’s analysis exposed a strategic effort to damage Microsoft’s reputation and erode public trust in both its AI transformation and the company as a whole.
This guide, created by Cyabra and VaynerX, reveals how counterfeit culture is quietly influencing audience perception and distorting the insights marketers rely on most. Using real-world examples and Cyabra’s data-backed ABC Model, it provides a step-by-step framework to detect inauthentic behavior, measure genuine engagement, and make brand decisions based on truth, not noise.
This guide gives communications professionals a clear framework for spotting early warning signs, assessing risks, and applying strategies that keep your brand in control of the narrative. Get practical, actionable insights designed to strengthen your defenses and safeguard trust in an environment where misinformation never sleeps.
Deepfakes are no longer a fringe issue. From viral CEO impersonations to multimillion-dollar scams, the risks are real and rising. When one of these fabricated videos targets your brand, every second counts. This guide provides a structured 5-step response framework. You’ll learn how to detect threats early, contain them effectively, and communicate with confidence while building long-term safeguards for your reputation.
