Cyabra found negative content regarding snack company Mondelēz, most of it related to nuts found in Cadbury candy. Among competitors, discourse around Coca-Cola and Nestle were the most negative. Coca-Cola also received the most engagements. Cyabra also detected 9.5% inauthentic activity around Mondelez.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.
