Online Reputation – First Republic Bank

March 1, 2023

Inauthentic users spreading disinformation created a negative trend toward First Republic Bank.

Cyabra discovered First Republic Bank’s sentiment had dropped by 165% after the collapse of The Silicon Valley Bank. Cyabra identified a threat actor driving the conversation with harmful content that reached over 94,000 profiles. Although posts claiming the decline of the bank’s stock market conditions were linked to The Silicon Valley Bank, we discovered the two were not directly linked. These profiles and others created a negative image of the bank on social media that tarnished the brand’s reputation.

#Brand Reputation

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Bar chart of First Republic Bank social media sentiment from March 10–17 2023 showing daily negative percentages of –20%, –24%, –30%, –28%, –37%, –11%, –15%, and –13%
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