Inauthentic Activity in the 2026 Retail Boycott Conversation
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
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Cyabra discovered First Republic Bank’s sentiment had dropped by 165% after the collapse of The Silicon Valley Bank. Cyabra identified a threat actor driving the conversation with harmful content that reached over 94,000 profiles. Although posts claiming the decline of the bank’s stock market conditions were linked to The Silicon Valley Bank, we discovered the two were not directly linked. These profiles and others created a negative image of the bank on social media that tarnished the brand’s reputation.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.