Cyabra Launches Deepfake Detection

Pepsi – Social Media Analysis

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Cyabra detected a spike in negative sentiment toward Pepsi on X, Facebook and Instagram, featuring comparisons between Pepsi and its competitors, Coca-Cola and Dr. Pepper.

Moreover, 34% of the conversation about Pepsi was generated by fake accounts which aimed to boycott the brand.

#Brand Reputation

Share this report
Side-by-side tweets on a purple gradient background: the left tweet jokes about Coca-Cola selling four times more than Pepsi, featuring a paused video of a young boy in a green shirt flipping a switch; the right tweet states Dr Pepper has overtaken Pepsi as the US’s No. 2 soda, displaying Dr Pepper and Pepsi logos side by side
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Planet Fitness

April 2, 2024

Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

Collage of three fabricated Twitter posts labelled FAKE featuring #BoycottPlanetFitness messages, a Planet Fitness trending screenshot, and a pixel-art game image, highlighting disinformation targeting the gym chain

#Brand Reputation

Event & Venue Risk Assessment – Barclays

May 11, 2023

Cyabra discovered an account creating conversations about disruptions to Barclays meeting.

Twitter profile for XR Money Rebellion with a bright yellow-green banner stating “IF OUR LIVES WERE BANKS, THEY WOULD HAVE BAILED US BY NOW” and the Extinction Rebellion hourglass logo

#Brand Reputation

Ticketmaster Impersonations

March 21, 2023

An analysis of fake profiles impersonating Ticketmaster customer service pages.

Three Facebook cover photo updates from a Ticketmaster UK Customer Service page displaying a navy background with prominent gold text reading VIP

#Brand Reputation