Pepsi – Social Media Analysis

June 15, 2024

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Cyabra detected a spike in negative sentiment toward Pepsi on X, Facebook and Instagram, featuring comparisons between Pepsi and its competitors, Coca-Cola and Dr. Pepper.

Moreover, 34% of the conversation about Pepsi was generated by fake accounts which aimed to boycott the brand.

#Brand Reputation

Share this report
Side-by-side tweets on a purple gradient background: the left tweet jokes about Coca-Cola selling four times more than Pepsi, featuring a paused video of a young boy in a green shirt flipping a switch; the right tweet states Dr Pepper has overtaken Pepsi as the US’s No. 2 soda, displaying Dr Pepper and Pepsi logos side by side
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Citibank

July 2, 2022

Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.

Citibank logo on a white card overlapping a red and blue stylized credit card against a purple gradient background

#Brand Reputation

House of Traders: Market Influence and Manipulation on X

August 22, 2024

Cyabra uncovered fake accounts driving traffic Discord channel dedicated to stocks.

#financial, Stocks

Ecuador Protests

June 2, 2022

Inauthentic users on Twitter shared negative and harmful content against Ecuadorian protesters.

Network visualization showing five clusters of social-media accounts discussing Ecuador protests, represented as red circles filled with smaller nodes and blue connecting lines

#National Security