Pepsi – Social Media Analysis
Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.
Cyabra detected a spike in negative sentiment toward Pepsi on X, Facebook and Instagram, featuring comparisons between Pepsi and its competitors, Coca-Cola and Dr. Pepper.
Moreover, 34% of the conversation about Pepsi was generated by fake accounts which aimed to boycott the brand.
#Brand Reputation
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