Pepsi – Social Media Analysis

June 15, 2024

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Cyabra detected a spike in negative sentiment toward Pepsi on X, Facebook and Instagram, featuring comparisons between Pepsi and its competitors, Coca-Cola and Dr. Pepper.

Moreover, 34% of the conversation about Pepsi was generated by fake accounts which aimed to boycott the brand.

#Brand Reputation

Share this report
Side-by-side tweets on a purple gradient background: the left tweet jokes about Coca-Cola selling four times more than Pepsi, featuring a paused video of a young boy in a green shirt flipping a switch; the right tweet states Dr Pepper has overtaken Pepsi as the US’s No. 2 soda, displaying Dr Pepper and Pepsi logos side by side
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Android – Social Media Analysis

June 20, 2024

Cyabra analyzed the influence of fake profiles discussing Android on X and Facebook.

Line chart comparing authentic and inauthentic Twitter accounts (1,742 total) with a highlighted spike in late May, showing 27% inauthentic profiles, plus thumbnail cards of three accounts marked as fake

#Brand Reputation

DeepSeek AI: Coordinated Fake Campaign

February 9, 2025

Cyabra uncovered a network of fake profiles promoting the hype around DeepSeek AI.

Two clustered bubble charts comparing social-media account networks, highlighting account sizes and sentiment colors in an analysis of the DeepSeek AI coordinated fake campaign

#National Security, Threat Actors

Insider Threats – Amazon

February 1, 2023

Uncovering prior Amazon employees sharing content attempting to harm the brand’s reputation

Two tweets with usernames blurred where self-identified Amazon workers describe being bullied and fired, criticizing the company’s high turnover, low concern for lower-level staff, and taxing work conditions

#Brand Reputation