Planet Fitness

Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

Cyabra aimed to analyze the conversations around the boycott of Planet Fitness, sparked by accusations of gender discrimination in March 2024.

#Brand Reputation

Share this report
Collage of three fabricated Twitter posts labelled FAKE featuring #BoycottPlanetFitness messages, a Planet Fitness trending screenshot, and a pixel-art game image, highlighting disinformation targeting the gym chain
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Microsoft Hit by Fake Profile Campaign Over “AI Layoffs”

August 21, 2025

Cyabra revealed a coordinated disinformation campaign on X surrounding Microsoft’s "AI-driven layoffs", pushed by fake accounts amplifying divisive narratives to damage the company’s reputation.

#Brand Reputation, Stocks, Threat Actors

Robb Elementary School Shooting

June 2, 2022

An analysis of increased discourse surrounding gun reform, following the Uvalde shooting.

#National Security

Viral Backlash Hits American Eagle Ad

July 30, 2025

Cyabra uncovered how fake accounts on TikTok and a controversial slogan turned a fashion campaign into an online firestorm.

#Brand Reputation, Threat Actors