PR Misconceptions – Posting Times

October 2, 2022

Individual brand analysis of customers’ social activity identifies optimum times for posting.

While most brands post their social content during convenient office hours, these are rarely the optimal times for content to be seen. Analysis of customer peak online activity on different platforms for three brands—Heineken, Lego and Google—shows that the ideal posting profile can vary wildly from brand to brand and platform to platform. 

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Side-by-side heat maps comparing the best engagement times on Twitter and Facebook, with darker blue blocks showing peak activity across different hours and days
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