Profiles of Influence: Disinformation and the Charlie Kirk Assassination
Cyabra's analysis uncovered how fake accounts shaped the digital aftermath of Charlie Kirk’s assassination, spreading negative narratives to millions worldwide.
Cyabra’s analysis of online conversations following Charlie Kirk’s assassination showed how quickly disinformation can take hold. Four viral posts, amplified by fake accounts, reached more than 467 million potential views in under a week.
The result was significant impact. Millions of people were exposed to a distorted narrative shaped by inauthentic actors, turning the aftermath of Kirk’s death into a clear example of how fake accounts can influence public perception at scale.
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