RipCurl Boycott

April 2, 2024

Fake campaign of fake accounts calling to boycott the brand.

Goal: assess the extent of online discussions criticizing RipCurl, as well as identify the activity of fake Facebook and Twitter accounts involved in these conversations and evaluate the impact of their activities.

#Brand Reputation

Share this report
Line chart depicting a 424% surge in online mentions of Rip Curl from Jan 21–27 2024, above thumbnails of viral social media posts advocating a boycott of the surf brand
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Daniel Defense

May 2, 2024

Cyabra detected the influence of fake accounts discussing the brand on X.

Area chart comparing activity of 1,039 authentic profiles (green) to 240 inauthentic profiles (red) out of 1,297 total, illustrating engagement trends over several July dates

#Brand Reputation

Digital Manipulation Around Bolsonaro’s Trial

September 7, 2025

Cyabra's analysis reveals competing influence campaigns exploiting Bolsonaro’s trial to sway Brazil’s political discourse.

#Threat Actors

Pepsi – Social Media Analysis

June 15, 2024

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Side-by-side tweets on a purple gradient background: the left tweet jokes about Coca-Cola selling four times more than Pepsi, featuring a paused video of a young boy in a green shirt flipping a switch; the right tweet states Dr Pepper has overtaken Pepsi as the US’s No. 2 soda, displaying Dr Pepper and Pepsi logos side by side

#Brand Reputation