RipCurl Boycott

April 2, 2024

Fake campaign of fake accounts calling to boycott the brand.

Goal: assess the extent of online discussions criticizing RipCurl, as well as identify the activity of fake Facebook and Twitter accounts involved in these conversations and evaluate the impact of their activities.

#Brand Reputation

Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Pepsi – Social Media Analysis

June 15, 2024

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Side-by-side tweets on a purple gradient background: the left tweet jokes about Coca-Cola selling four times more than Pepsi, featuring a paused video of a young boy in a green shirt flipping a switch; the right tweet states Dr Pepper has overtaken Pepsi as the US’s No. 2 soda, displaying Dr Pepper and Pepsi logos side by side

#Brand Reputation

Profiles of Influence: Disinformation and the Charlie Kirk Assassination

September 18, 2025

Cyabra's analysis uncovered how fake accounts shaped the digital aftermath of Charlie Kirk’s assassination, spreading negative narratives to millions worldwide.

#National Security, Threat Actors

Analyzing Fake Campaigns in the Upcoming U.S. Elections

May 26, 2024

A fake X campaign targets Biden, and promotes Trump, reaching 185 million views.

Dashboard showing analysis of 2,617 social media profiles, 534 labeled inauthentic versus 1,874 authentic, plus heat-map activity and two leading narratives: “Vote for Trump” and “Biden is the worst president”

#Elections