RipCurl Boycott

April 2, 2024

Fake campaign of fake accounts calling to boycott the brand.

Goal: assess the extent of online discussions criticizing RipCurl, as well as identify the activity of fake Facebook and Twitter accounts involved in these conversations and evaluate the impact of their activities.

#Brand Reputation

Share this report
Line chart depicting a 424% surge in online mentions of Rip Curl from Jan 21–27 2024, above thumbnails of viral social media posts advocating a boycott of the surf brand
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Viral Backlash Hits American Eagle Ad

July 30, 2025

Cyabra uncovered how fake accounts on TikTok and a controversial slogan turned a fashion campaign into an online firestorm.

#Brand Reputation, Threat Actors

Boycott Qatar

October 2, 2021

Identifying both real and fake profiles with discourse surrounding the hashtag, #boycottqatar.

Twitter profile for Boycott Qatar 2022 displaying a banner that reads #BOYCOTT QATAR 2022 with a chained soccer ball

#Brand Reputation, National Security

How Fake Accounts Fueled the De Beers Backlash

August 17, 2025

Cyabra's technology revealed fake profiles shaping global criticism of De Beers.

#Brand Reputation, Threat Actors