Social Risk Analysis – Smithfield Foods

Online profiles spread extremist content against Smithfield Foods prior to protests.

Cyabra identified calls for protest against Smithfield Foods circulating on Twitter.  The user's harmful content increases the risk for raised tension at the protests. Cyabra was able to discover the negative comments, some of which posed a serious threat of damage to the brand’s reputation. 

 

#Brand Reputation

Share this report
Tweet from Raven Deerbrook thanking Andy Greenberg and Wired, urging the USDA to stop Smithfield Foods from hiding animal cruelty in gas chambers, with hashtags StopGasChambers, SmithfieldGasChambers, USDA, and a quoted tweet describing pigs being asphyxiated in CO2 chambers
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Burger King – Social Media Analysis

June 5, 2024

Cyabra analyzed the main narratives and fake accounts driving negative sentiment toward Burger King.

Line graph tracking Burger King–related social media profiles between 25 May and 23 June 2024, displaying 862 total profiles with a peak surge at the end of May; green line represents 524 authentic profiles (60%) and red line represents 337 inauthentic profiles (39%)

#Brand Reputation

Nepal’s Protests Show Fake Profiles Driving Real Impact

September 9, 2025

Cyabra reveals how inauthentic actors blended into Nepal’s protests to magnify outrage and reach millions.

#National Security, Threat Actors

Philippine Election Manipulation- A Social Media Analysis

April 24, 2025

With the upcoming elections in the Philippines, Cyabra analyzed coordinated activity by fake profile on X.

Infographic combining a red bubble network chart of coordinated bot accounts with three fabricated social-media posts marked “FAKE,” attacking Philippine election candidates Imee Marcos and Camille Villar on a purple gradient backdrop

#Elections, Threat Actors