South Korea Elections – Audience Intelligence Analysis

Cyabra uncovered a coordinated disinformation effort ahead of South Korea’s election, with fake accounts driving negativity and pushing claims of election manipulation.

Cyabra analyzed election-related activity on TikTok and X between April 25 and May 15, uncovering coordinated disinformation campaigns surrounding South Korea’s political crisis.

Out of 1,400+ profiles, nearly 30% were inauthentic, with a spike in negative sentiment—peaking on May 5—following President Yoon’s impeachment and the spread of conspiracy theories.

Bot networks promoted election fraud claims, with 33% of accounts pushing negativity and some accusing China of manipulation, highlighting efforts to sway public opinion. 

#Elections

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Chart showing South Korea social media sentiment from April to May 2025 with arrows highlighting a negative tweet about election fraud and a TikTok video commentary that correspond to sentiment drops
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