Brand Reputation

Access Cyabra's reports for detailed insights on digital threats, social trends, and strategies for effective online engagement and security!

The “Economic Blackout” Boycott: A Cyabra Research

March 6, 2025

Cyabra uncovered fake profiles amplifying #EconomicBlackout hashtag to attack major brands such as Amazon, Target, Best Buy and Walmart.

Collage of fabricated social media posts promoting an economic blackout on February 28, 2025, featuring a protest crowd photo, headline snippets, and a black poster with a fist-and-chain logo, all marked fake

#Brand Reputation, Stocks

State Farm: Misinformation and Reputation Damage After Wildfires

February 13, 2025

Cyabra uncovered a huge wave of misinformation accusing State Farm of having "prior knowledge" of the wildfires.

Facebook post by a user suggesting State Farm knew of upcoming California wildfires, featuring a news link titled “State Farm Canceled Many Calif. Policies Before Fires” with a photo of a car in front of raging forest flames

#Brand Reputation, Stocks

Starbucks – Fake Profiles And Negative Narratives Analysis

January 20, 2025

Cyabra analyzed online discourse around Starbucks to identify fake accounts, negative narratives, key influencers, and how the brand stands among its competitors.

Network visualization of accounts discussing Starbucks online, with green, red and photo-avatar nodes linked by light-blue connection lines indicating interaction clusters and potential bot activity

#Brand Reputation, Threat Actors

Android – Social Media Analysis

June 20, 2024

Cyabra analyzed the influence of fake profiles discussing Android on X and Facebook.

Line chart comparing authentic and inauthentic Twitter accounts (1,742 total) with a highlighted spike in late May, showing 27% inauthentic profiles, plus thumbnail cards of three accounts marked as fake

#Brand Reputation

McDonald’s – Social Media Analysis

June 18, 2024

Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.

Line area chart comparing positive versus negative McDonald’s mentions on social media between 25 May and 23 June 2024; headline stats show 1,338 total profiles and 488 (36%) classified as negative spreaders

#Brand Reputation

Pepsi – Social Media Analysis

June 15, 2024

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Side-by-side tweets on a purple gradient background: the left tweet jokes about Coca-Cola selling four times more than Pepsi, featuring a paused video of a young boy in a green shirt flipping a switch; the right tweet states Dr Pepper has overtaken Pepsi as the US’s No. 2 soda, displaying Dr Pepper and Pepsi logos side by side

#Brand Reputation

Boycott Woolworths – Fake Activity Analysis

June 12, 2024

Cyabra identified the involvement of fake accounts surrounding the boycott of Woolworths.

Cyabra analytics chart showing 559 total profiles in the Woolworths boycott conversation with 91 (16%) flagged as inauthentic, including a daily trend area graph

#Brand Reputation

Pizza Hut – Social Media Analysis

June 10, 2024

Cyabra analyzed the primary factors contributing to the online boycott of Pizza Hut on X and Facebook.

Side-by-side social posts: left, a tweet stating California lost nearly 10,000 fast-food jobs after the $20 minimum wage hike; right, an Instagram graphic showing several pizzas with the text “Pizza Hut has officially brought back the all-you-can-eat buffet,” plus a caption repeating the announcement

#Brand Reputation

Burger King – Social Media Analysis

June 5, 2024

Cyabra analyzed the main narratives and fake accounts driving negative sentiment toward Burger King.

Line graph tracking Burger King–related social media profiles between 25 May and 23 June 2024, displaying 862 total profiles with a peak surge at the end of May; green line represents 524 authentic profiles (60%) and red line represents 337 inauthentic profiles (39%)

#Brand Reputation

TF2 – Fake Activity Analysis

June 3, 2024

Cyabra analyzed the sentiment and fake accounts discussing TF2 on X.

Cyabra dashboard table listing Twitter profiles and #FixTF2 tweets, with columns for author, network, sentiment, authenticity labels marked inauthentic, and tweet snippets

#Brand Reputation

Ozempic Social Media Analysis

May 15, 2024

Cyabra determined the impact of fake profiles discussing Ozempic online.

Collage of tweets displaying celebrity images and headlines warning about the Hollywood trend of ‘Ozempic face’

#Brand Reputation

Daniel Defense

May 2, 2024

Cyabra detected the influence of fake accounts discussing the brand on X.

Area chart comparing activity of 1,039 authentic profiles (green) to 240 inauthentic profiles (red) out of 1,297 total, illustrating engagement trends over several July dates

#Brand Reputation

Netflix Fake Campaign

April 30, 2024

Investigation into fake X accounts discussing Netflix, assessing impact and coordination.

Collage of Indonesian tweets using the #Zonauang hashtag to request Netflix account sharing, each stamped with a red “FAKE” label to illustrate a coordinated disinformation effort

#Brand Reputation

Waitrose & Partners

April 2, 2024

Fake campaign of profiles targeting the brand

Collage of three social media screenshots each marked FAKE, showing a cricketer raising a bat, an Urdu quote on a dimly lit room, and an emoji-laden English post, illustrating examples of misinformation flagged in the report

#Brand Reputation

Planet Fitness

April 2, 2024

Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

Collage of three fabricated Twitter posts labelled FAKE featuring #BoycottPlanetFitness messages, a Planet Fitness trending screenshot, and a pixel-art game image, highlighting disinformation targeting the gym chain

#Brand Reputation

RipCurl Boycott

April 2, 2024

Fake campaign of fake accounts calling to boycott the brand.

Line chart depicting a 424% surge in online mentions of Rip Curl from Jan 21–27 2024, above thumbnails of viral social media posts advocating a boycott of the surf brand

#Brand Reputation

Calls to Boycott Zara

April 2, 2024

Fake campaign of fake profiles targeting the official X account of Zara

Circular node graph visualizing social media accounts discussing the Zara boycott, with green dots for authentic profiles and red dots for suspected inauthentic ones

#Brand Reputation

Data Leaks – JPMorgan

August 13, 2023

Within hours, a Twitter profile received JPMorgan's CEO contact details.

Two tweets from user Rachel (@tolstoybb) dated June 2; the first asks for Jamie Dimon’s phone number, the second says she now has it and thanks followers, quoting the initial tweet

#Brand Reputation