Cyabra Launches Deepfake Detection

Brand Reputation

Access Cyabra's reports for detailed insights on digital threats, social trends, and strategies for effective online engagement and security!

Impersonation and Phishing – KuCoin

February 1, 2023

Uncovering fake accounts impersonating KuCoin’s brand, and halting the hidden agenda.

Fake Twitter account impersonating KuCoin’s CEO displays a phishing link alongside a Chrome red warning page that labels the destination site as deceptive

#Brand Reputation

Engagements Vs. Exposure – 5 PR Misconceptions

January 16, 2023

An analysis of common PR Misconceptions on social media.

Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background

#Brand Reputation

Social Media Analysis – Epstein Island

December 16, 2022

Effects of the discussion of Epstein’s Island on social media are analyzed.

Tweet alleging child predators from Epstein Island remain free, with hashtags about crimes against humanity, Epstein Island, and client list, above a partially visible list titled 'Epstein’s Island Visitors'

#Brand Reputation

Balenciaga – Misinformation Analysis

December 1, 2022

Analyzing the online conversation regarding Balenciaga’s latest campaign and reputation.

Bar chart illustrating daily social media sentiment toward Balenciaga between 18 Nov and 1 Dec 2022, with small positive peaks early on and steep negative values exceeding −50 percent beginning 22 Nov

#Brand Reputation

Mondelēz

November 18, 2022

An analysis of snack foods company Mondelēz, including sentiment and comparative analysis.

Table comparing consumer sentiment for Mondelez, Nestle, Coca-Cola, and Mars Wrigley across product, price, service, and marketing, using green, orange, and red owl icons to signify positive, neutral, and negative reactions

#Brand Reputation

Social Media Analysis – “Died Suddenly”

November 16, 2022

Cyabra found inauthentic accounts negatively discussing Netflix’s “Died Suddenly” on Twitter.

Tweet claims miscarriage spike is abnormal with hashtag DiedSuddenly, accompanied by a red bar chart showing a dramatic increase at the far right

#Brand Reputation, National Security

PR Misconceptions – Posting Times

October 2, 2022

Individual brand analysis of customers’ social activity identifies optimum times for posting.

Side-by-side heat maps comparing the best engagement times on Twitter and Facebook, with darker blue blocks showing peak activity across different hours and days

#Brand Reputation

EA Sports and FIFA 23

August 18, 2022

Analysis of #boycottFIFA23 and negative sentiment regarding the upcoming game FIFA 23.

Real Madrid player leaps to head the ball against PSG defenders in a crowded stadium during an in-game moment from FIFA 22

#Brand Reputation

Netflix Brand Analysis

August 18, 2022

A study of Netflix’s social media image, including sentiment and comparative analysis.

World map displaying density of social media conversations about Netflix, purple circles indicating volume across different countries on a purple gradient background

#Brand Reputation

The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact

#Brand Reputation

Shell Social Media Analysis

August 2, 2022

Competitor analysis for Shell and its main rivals, and analysis of results.

Table showing Shell scoring 8 overall, outperforming BP 2, Chevron 5 and Exxon Mobil 2 in price, service and online presence ratings

#Brand Reputation

Aldi Social Media Analysis

August 2, 2022

Analysis of online content regarding Aldi and its competitors by inauthentic accounts.

Colored gauge depicting Aldi’s social media sentiment from positive green to negative red, needle pointing toward negative red zone

#Brand Reputation

Citibank

July 2, 2022

Inauthentic users create one-third of negative content regarding Citibank, primarily on Facebook.

Citibank logo on a white card overlapping a red and blue stylized credit card against a purple gradient background

#Brand Reputation

CNN Social Media Analysis

July 2, 2022

An analysis of inauthentic accounts leading conversations about CNN on social media.

World map showing purple circle clusters with numbers indicating distribution of social media accounts related to CNN across global regions

#Brand Reputation

Pride Month and Rainbowashing

June 18, 2022

Consumer rage grows as brands celebrate Pride Month while supporting anti-LGBTQ politicians.

US dollar bills scattering across rainbow flag stripes, symbolizing brands profiting from Pride Month

#Brand Reputation

The effect of the pullout from Russia on the online discourse toward brands

March 2, 2022

An investigation into Twitter conversations surrounding five brands' business decisions with Russia.

Collage of March 3–4 Twitter replies urging LVMH to suspend operations in Russia and criticizing the brand for downplaying the invasion

#Brand Reputation, National Security

Boycott Qatar

October 2, 2021

Identifying both real and fake profiles with discourse surrounding the hashtag, #boycottqatar.

Twitter profile for Boycott Qatar 2022 displaying a banner that reads #BOYCOTT QATAR 2022 with a chained soccer ball

#Brand Reputation, National Security

Gucci – Social Media Conversation

July 2, 2021

Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.

Tweet by Beautylove123 promoting NET-A-PORTER Pre-Fall 21 campaign with images of khaki wide-leg trousers and a small tan Jacquemus handbag

#Brand Reputation