Brand Reputation

Access Cyabra's reports for detailed insights on digital threats, social trends, and strategies for effective online engagement and security!

The effect of the pullout from Russia on the online discourse toward brands

March 2, 2022

An investigation into Twitter conversations surrounding five brands' business decisions with Russia.

Collage of March 3–4 Twitter replies urging LVMH to suspend operations in Russia and criticizing the brand for downplaying the invasion

#Brand Reputation, National Security

Boycott Qatar

October 2, 2021

Identifying both real and fake profiles with discourse surrounding the hashtag, #boycottqatar.

Twitter profile for Boycott Qatar 2022 displaying a banner that reads #BOYCOTT QATAR 2022 with a chained soccer ball

#Brand Reputation, National Security

Gucci – Social Media Conversation

July 2, 2021

Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.

Tweet by Beautylove123 promoting NET-A-PORTER Pre-Fall 21 campaign with images of khaki wide-leg trousers and a small tan Jacquemus handbag

#Brand Reputation

Johnny Depp Disinformation Campaign

January 2, 2020

Discovery of fake Twitter profiles driving discourse on the Depp-Heard trial.

Two contrasting tweets about Johnny Depp—one asserts he abused Amber Heard and mentions #JusticeForAmberHeard, while the other urges followers to support Depp with hashtags like #WeAreWithYouJohnnyDepp

#Brand Reputation