Cyabra Named Innovation Leader by Frost & Sullivan

Targets DEI Decision and The Inauthentic Backlash

Following Target's decision to scale back its DEI initiatives, Cyabra exposed a wave of inauthentic activity fueling outrage and economic threats.

Cyabra analyzed viral conversations on X between January 1 and April 21, following Target’s announcement to scale back its Diversity, Equity, and Inclusion (DEI) initiatives.

27% of the accounts on X were identified as fake, responsible for 1,037 posts and comments.

These bots played a central role in amplifying outrage, promoting boycott campaigns, and driving narratives that contributed to real-world economic fallout, including a $12B drop in Target’s market value.

#Brand Reputation, Stocks, Threat Actors

Share this report
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Data Leaks – JPMorgan

August 13, 2023

Within hours, a Twitter profile received JPMorgan's CEO contact details.

#Brand Reputation

The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

#Brand Reputation

Ecuador Protests

June 2, 2022

Inauthentic users on Twitter shared negative and harmful content against Ecuadorian protesters.

#National Security