Inauthentic Activity in the 2026 Retail Boycott Conversation
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
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Cyabra found that 24% of the online conversation about TD Bank during their recent crisis came from fake accounts, more than double the typical rate. These profiles generated harmful content that reached up to 90,000 views, often posting directly on the bank’s official pages to place negative messaging in front of customers.
The narratives most frequently amplified included allegations of large-scale money laundering, account freezes during the Freedom Convoy protests, and collusion with government overreach.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.