Tariffs and Their Impact on International Brand Reputation
Following the new US tariffs, Cyabra uncovered a massive fake campaign promoting purchases directly from China.
Cyabra analyzed viral conversations on X between April 10–16, following a surge in posts criticizing new US tariffs and encouraging consumers to buy designer goods directly from China.
37% of the X accounts were identified as fake, responsible for 1,734 posts and comments.
The majority of fake profile activity was urging consumers to boycott American products and buy directly from China.
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