The effect of the pullout from Russia on the online discourse toward brands
An investigation into Twitter conversations surrounding five brands' business decisions with Russia.
Following the Russian invasion of Ukraine, a number of companies opted to withdraw their business from Russia. Analysis of Tweets regarding five brands: McDonalds, Louis Vuitton, PepsiCo, Nestle, and Subway found support from Twitter users for brands that ceased commercial activity in Russia. Some inauthentic profiles were also found calling for boycotts of brands that remained doing business in Russia.
#Brand Reputation, National Security
Fill up the form below and receive the full report directly to your inbox
Related reports
Insider Threats – Toyota
February 1, 2023
Discovery of former Toyota employee sharing harmful content to the brand's reputation.

Planet Fitness
April 2, 2024
Fake profiles spreading the boycott hashtags, with the first ever mention being fake.

2024 United Kingdom Elections
May 16, 2024
Cyabra determined the proportion of fake accounts discussing upcoming UK elections.
