The Netflix Effect

August 18, 2022

A study of social trends that followed the most successful Netflix shows.

Any new Netflix hit is followed by massive hype, raising public interest in everything even remotely related to the show. Cyabra analyzed some of the Netflix Effects hypes of the last years to find out which of them peak and die out after everyone has finished binging the show, and which truly change consumer habits. 

#Brand Reputation

Share this report
Illustration of influencers and marketers guiding social-media buzz through a Netflix-branded funnel on a monitor, converting it into coins to depict revenue impact
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

#BoycottBoeing: A Campaign Hijacked by Fake Profiles

July 7, 2025

Following the Ahmedabad tragedy, Cyabra uncovered an orchestrated #BoycottBoeing disinformation campaign.

#Brand Reputation, Threat Actors

Profiles of Influence: Disinformation and the Charlie Kirk Assassination

September 18, 2025

Cyabra's analysis uncovered how fake accounts shaped the digital aftermath of Charlie Kirk’s assassination, spreading negative narratives to millions worldwide.

#National Security, Threat Actors

Tariffs and Their Impact on International Brand Reputation

May 26, 2025

Following the new US tariffs, Cyabra uncovered a massive fake campaign promoting purchases directly from China.

Cluster visualization of social media conversations about tariffs and brand reputation, with circles sized by engagement and colored red or green to indicate sentiment; top banner displays 927 engagements and 1.4 million potential views

#Brand Reputation, Stocks, Threat Actors