The Rising Influence of Fake Accounts in the Online Climate Change Conversation

Cyabra’s latest analysis gives a data-driven look at how inauthentic profiles amplify climate misinformation across online conversations.

Cyabra's latest report reveals that the networks driving climate misinformation have grown larger, more interconnected, and more effective at pushing misleading narratives. While the share of fake accounts rose only slightly, their activity exploded, with engagements jumping 119% in a single year.

The analysis shows fake accounts clustering around influential weather and science voices and posting in tight, synchronized patterns. Key hashtags such as #ClimateScam, #ClimateHoax, and #ClimateCon remained consistently dominant.

The full report provides a clear view of how climate misinformation is organized and amplified online and offers essential insights for organizations seeking to understand and counter these tactics.

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