Cyabra's latest report reveals that the networks driving climate misinformation have grown larger, more interconnected, and more effective at pushing misleading narratives. While the share of fake accounts rose only slightly, their activity exploded, with engagements jumping 119% in a single year.
The analysis shows fake accounts clustering around influential weather and science voices and posting in tight, synchronized patterns. Key hashtags such as #ClimateScam, #ClimateHoax, and #ClimateCon remained consistently dominant.
The full report provides a clear view of how climate misinformation is organized and amplified online and offers essential insights for organizations seeking to understand and counter these tactics.
This guide, created by Cyabra and VaynerX, reveals how counterfeit culture is quietly influencing audience perception and distorting the insights marketers rely on most. Using real-world examples and Cyabra’s data-backed ABC Model, it provides a step-by-step framework to detect inauthentic behavior, measure genuine engagement, and make brand decisions based on truth, not noise.
This guide gives communications professionals a clear framework for spotting early warning signs, assessing risks, and applying strategies that keep your brand in control of the narrative. Get practical, actionable insights designed to strengthen your defenses and safeguard trust in an environment where misinformation never sleeps.
Deepfakes are no longer a fringe issue. From viral CEO impersonations to multimillion-dollar scams, the risks are real and rising. When one of these fabricated videos targets your brand, every second counts. This guide provides a structured 5-step response framework. You’ll learn how to detect threats early, contain them effectively, and communicate with confidence while building long-term safeguards for your reputation.
