Tiffany & Co. Targeted by Massive Fake Profile Networks
Cyabra identified that over one-third of accounts discussing Tiffany & Co. were fake, using coordinated narratives to manipulate brand sentiment
A coordinated influence operation involving 35% of the total profiles was identified targeting the digital discourse of Tiffany & Co. to manipulate brand perception.
Between August 15 and November 25, 2025, the network utilized two competing clusters, one spreading negative narratives regarding "blood diamonds" and customer service, and another pushing exaggerated positive support, to dominate the conversation.
By infiltrating authentic user clusters and engaging directly with official brand posts, the campaign achieved a potential reach of 1,184,000 views and successfully distorted public sentiment by overshadowing genuine consumer voices.
#Brand Reputation, Threat Actors
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