David Bar-Aharon, Cyabra’s Global Director of Private Sector, joined PR News’ online workshop “AI and Reputation Online” to share expert insights on protecting brands in the age of AI-driven threats.
From deepfakes to disinformation, David explored the risks – and the tools – that today’s comms professionals need to safeguard brand perception in an evolving digital landscape.
Watch David’s session: “Brand Perception, Disinformation and Deepfakes”
While AI tools can enhance creativity, they can also be a potential threat to human authorship and content. Plus, deepfakes, misinformation and disinformation have the potential to influence brands’ reputations to a detrimental effect. PR pros will learn ways to protect organizations’ reputations as well as how to proactively identify brand AI threats emanating from social media.
A Cyabra Live Session with our panel of experts from Schillings and Edelman: Pavel Trosin, and Simon Paterson.
Cyabra's Deepfake Detection Tool analyzes videos and images with precision.
A Cyabra Live Session with our panel of corporate comms, crisis management and reputation experts: Carreen Winters, Ray Kerins, and…
