Manipulated Narratives:
Navigating the Reputational Maze of Misinformation

In today’s digital landscape, not every conversation about your brand is organic, and not every voice is authentic. Manipulated narratives, amplified by fake profiles and coordinated campaigns, are increasingly shaping public perception and putting brand reputations at risk.

In this session, Dan and Dave expose the unseen forces distorting online conversations and show how PR and communications teams can regain control. Learn how to spot early signs of online risk, assess the real impact of a narrative, and implement proactive strategies to safeguard brand trust. Through real-world examples and practical frameworks, this session provides tools to navigate the new reputational maze and come out stronger on the other side.

This live session was given at the 2025 Meltwater Summit in NYC by Cyabra’s CEO, Dan Brahmy, and Dave Fleet, Head of Global Digital Crisis at Edelman.

Key Takeaways:

• Understand how manipulated narratives form, spread, and impact brand reputation
• Learn how to detect early warning signs of synthetic engagement and narrative distortion
• Gain practical frameworks for verifying audience authenticity and narrative momentum
• Implement proactive strategies to strengthen your brand’s resilience against reputational attacks
• Walk away with real-world examples and tools you can immediately apply to protect your brand’s story